Professional Business Writing - Article Writing - Bunting

Business Goals:

The Professional Business Writing request for this composition included several goals. First, the article should address "bunting" as it relates to the graded 2009 Lincoln cents. Second, the tone needed to be reverential and patriotic without being too sappy.Third, the article should evoke emotion and desire to own the coins.

Example - Article Writing:

Bunting – What is it? Why is it important to the new Lincoln cents?

Like many words in the English language, bunting means different things. For example, bunting is what baseball players do to advance runners on base. It is a hooded baby garment made of a soft cloth, similar to a blanket, which encloses all but the baby’s face. Also, a bunting can be one of various birds in the finch family having a short, stout bill. But, perhaps more important to coins, bunting is a thin cloth or cloth-like material in patriotic colors draped in a festive way and commonly seen at patriotic holidays or political gatherings.

Even then, the decorative bunting occurs as different types. Frequently, red, white and blue bunting is draped in a fan or semicircular shape on buildings, porch railings, cars or stages set up for speeches. Another type, flag bunting, is a series of flags connected at two corners – stars to stripes – and when strung across an area such as a street or a room the flags hang with the stripes flowing down. Next, for tall, narrow spaces, bunting can be a single flag with the stripes elongated to accent the vertical space. But, bunting can be other types as well depending on the imagination.

With the ceremonial releases of the four Lincoln cents this year, the premier grading company, PCGS, wanted to emphasize these coins with a new and special label. Their challenges were twofold. First, how would they particularly recognize and honor Abraham Lincoln, the President and the man, along with his place in our history. At the same time, how could the label allow for the normal content: coin name, type of coin, year, PCGS mint state grade, ID number and bar code yet still be easily read.

PCGS met and exceeded their challenges. Behind the coin’s description are two obviously memorable Lincoln icons. In the background a faint image of the Lincoln Memorial can be seen similar to the reverse of the regular Lincoln penny. Also iconic, a grayscale picture of Lincoln’s face emerges in the foreground but is still somewhat behind the coin’s description. Even with the explanatory text on the label, both the Memorial and Lincoln’s face are easily recognizable and appear almost three dimensional.

But, the most striking part of the new label is the colorful bunting across the top. This bunting is different, not like one of the more frequently seen types described earlier. Two flags in rich reds and deep blues accented by the white stars and stripes help make this bunting distinctive. For another distinction, the flags connect stars to stars with the stripes pulled back to the top corners. This ceremonial draped bunting emphasizes the coin’s description and the background illustrations of the Memorial and Lincoln’s face. In addition as a showcase for the coin’s uniqueness, PCGS placed the Lincoln cent in the holder where the unusual reverse would be accented by their new, exclusive label.

To celebrate the 2009 Lincoln cents, PCGS wanted something unique, something different, something proud. They spent over a month with experts and a talented graphics artist to render this extraordinary label in recognition of the 200th anniversary of Lincoln’s birth and the 100th anniversary of the first Lincoln penny.

The resulting label is stunning by itself and emphasizes the importance of the new coins in remembrance of Lincoln. Great job, PCGS! People will want these PCGS graded coins not only for their mint state grade and their uniqueness in recognizing our 16th president but also for their beautiful label. As a final note, PCGS plans to use this unique bunting only for the Lincoln coins.

Don’t miss this opportunity, order yours today!

Comments: 

For written messages to customers, Professional Business Writing should both inform them and stimulate their interest in your products and services.

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